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AI in marketing
We take the leads from our campaigns all the way to the appointment.
When a lead comes in, a voice assistant built on ElevenLabs calls them back: it asks the questions that matter and, if there is interest, books the appointment. It is a new service.
From lead to appointment
This applies to leads that come from the campaigns we manage.
- 1
A lead comes in
Someone clicks one of our ads, on Google or Meta, and leaves their details.
- 2
Immediate response
A voice assistant built on ElevenLabs calls them.
- 3
Is it a fit
The assistant asks what they are looking for, using questions we agree on with you.
- 4
Appointment or quote
If they are interested, the assistant books the appointment in your calendar. If a quote comes first, it collects the details needed to prepare it.
- 5
Handover to sales
Your salesperson receives the lead with a summary of the conversation: what the person wants and how they answered.
- 6
Measured on the contract
We track how many leads become appointments and contracts, campaign by campaign.
Hear how it answers
A sample call: the assistant offers a slot, books the appointment and sends the confirmation. It runs for twenty-two seconds, in Italian, and only plays when you start it.
Sample call, in Italian
00:00 / 00:22
Cliente
Buonasera. Vorrei prenotare un appuntamento.
Assistente
Certamente. Ho un posto giovedì, alle dieci e mezza. Le va bene?
Cliente
Sì, perfetto.
Assistente
Benissimo. Le ho appena inviato un SMS con la conferma. Desidera altro?
Cliente
No, grazie mille.
Assistente
Di nulla. Le auguro una buona serata!
A sample call recorded on a test assistant: it is not a real customer call. The audio downloads only when you press play.
Questions about the voice assistant
Does the assistant replace the salesperson?
No. It takes the lead to the appointment or the quote, then hands it to your salesperson with a summary of the conversation. The negotiation stays with them.
Which language does it speak?
Italian. da lucaaltre lingue in cui lo offriamo, se ce ne sono
What happens to my leads' data?
The assistant runs on ElevenLabs, so conversations go through their platform. Recordings and transcripts are kept for six months, then deleted, unless we agree a different period with you in writing. When the assistant answers or calls on your line, you are the data controller and we process the data on your behalf, under a written agreement. At the start of the call the assistant says who it is and that the call is recorded, and if the caller does not want to be recorded, recording stops. The full picture is on our privacy page, in Italian.
Can I get the assistant if someone else runs my campaigns?
No. We only offer it on leads that come from the campaigns we manage. It is the second half of the same job: following a lead from click to contract.
The AI we already use on ad accounts
AI pulls raw data from Google Ads, Meta and WooCommerce through their APIs, not from dashboards. Every extract states which source it comes from and what is missing.
On a new account it starts with a read-only audit: problems ranked by financial impact, and what could not be verified.
AI ranks creatives by CPA, meaning what each sale or lead costs, not by clicks. With too little data it does not pick winners.
It prepares the reports, and each one ends with decisions: what we test, by when we judge it, and at what threshold we stop it. AI never touches your accounts: we decide on every change and make it ourselves.
Who calls your leads back?
Before proposing anything we ask you questions: how much you invest, where your leads come from, what happens next.